ABOUT COURTNEY JANE ACUFF
Marketing was never only marketing.
It was where Courtney learned to connect customer behavior, commercial goals, product choices, operating structure, and what team could actually execute.
Why Courtney?
Courtney can see across the business because she has worked across the business.
Over 25 years, Courtney has worked where customer expectations, commercial strategy, technology, and execution collide.
That range, spanning global brands, agencies, startups, and enterprise B2B organizations, helps her recognize when a problem assigned to one function is actually being created somewhere else.
From global brands to VC & PE-backed startups.
Courtney does not take over the leadership team’s work or arrive with a predetermined answer. She brings an outside perspective, tests what leaders believe against the available evidence, and helps the team agree on what needs to change.
Her career includes leadership roles at Publicis Groupe, PE-backed Catalina, Ansira, and Structured, and a VC-backed startup born out of Peapod.
Her client work has included AstraZeneca’s global digital business, Procter & Gamble’s US Mobile media agency-of-record relationship, Kellogg’s, Allstate, Sprint, and Philip Morris.
